"The clouds —the high-end philosophy of what you believe—and the dirt —the low-down subject matter expertise that allows you to execute against it. Forget about everything else." Dubbed as ‘sneakers for ceo’s’ the K-Swiss
collaboration with Gary Vee is aimed at the next generation of hustlers
and entrepreneurs. The Gary Vee 003 is based upon the legendary K-Swiss
classic 88, A timeless icon in the sneaker game. For the first time in
its 50 year history, The K-Swiss classic 88 is presented in a knitted
upper for comfort and breathability, while retaining the heritage design
DNA of the three-piece toe, d-rings and rubber outsole. The Gary Vee
003 employs one of Gary’s best known philosophies, ‘clouds & dirt’,
as the theme, with K-Swiss’ Stripe branding in alternate blue and brown,
representing the clouds and the dirt. If you want to reach the clouds,
you have to spend time in the dirt. The sneaker includes other hidden
gems relating to the theme, for the wearer to discover for themselves.